Honda advert.
Posted: Wed Jun 09, 2004 7:39 am
Got this email. The commercial is incredible, but I love Rube Goldberg stuff like this. I do not know if the statements made about it in the email are true; haven't even checked Snopes yet. Anyway, have a look:<br><!--EZCODE HR START--><hr /><!--EZCODE HR END--><br>The new Honda Accord commercial<br><br>Take a couple of minutes to watch this clever commercial - but read this page before you click on the link. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.<br><br>The film took 606 takes.<br><br>On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The film cost six million dollars and took three months to complete, including a full engineering sequence.<br><br>In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewing (Honda isn't paying a dime to have you watch this commercial!).<br><br>When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs.<br><br>There are six and only six handmade Accords in the world. To the horror of Honda engineers, the film makers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.<br>When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. <br><br><!--EZCODE AUTOLINK START--><a href="http://www.daboyz.org/honda/">www.daboy ... <!--EZCODE AUTOLINK END--><br><br><!--EZCODE HR START--><hr /><!--EZCODE HR END--><br>I would hate to be responsible for filming the silly thing. <p><!--EZCODE IMAGE START--><img src="http://www.xmenclan.org/xmengambit.gif"/><!--EZCODE IMAGE END--><br>XMEN member<br>Card-carrying DTM<br>OKL Fish-napper<br><br>Though a program be but three lines long, someday it will have to be maintained.<br><!--EZCODE ITALIC START--><em> The Tao of Programming</em><!--EZCODE ITALIC END--></p><i></i>