Recessed into a urinal is a pressure-sensitive display screen. When the guest uses it, he triggers an interactive game, producing images and sound. The reduced size of the “target” improves restroom hygiene and saves on cleanings costs (like the “fly in the urinal” at Amsterdam's Schiphol Airport). It also makes a trip to the urinal “fun and games” – more than just a necessary nuisance. By projecting the game experience into the public space, viewers are treated to a new way of visualizing the abstract, and the entertainment value is boosted. The projection of the project into a museum space was conceived of as a critical-ironic measure, questioning the concept of art, but extending it at the same time. “On target” is an interactive installation with the functional purpose of improving hygiene.
I can see it now, Urinals are LAN'ed together and as each person goes they fire their weapons.
"Sir, I am almost out of ammo over here" says a solder.
"You just got up to the front line! How could you be low?" says the Commander.
"I guess I didn't drink enough, Sir" replies the solder.
"MEDIC!! We need more drinks for the men" yells the Commander.
